Purpose of relationship is to raise health and wellness awareness and encourage healthy lifestyle changes.
CHARLOTTE, NC (March 12, 2009) – Compass Group North America, a contract foodservice management company and Nutricate Corporation, a wellness communication company, today announced a business relationship to provide a solution that will promote health and wellness for Compass Group clients in North America.
Nutricate’s innovative wellness solution delivers personalized nutrition information and messaging to consumers right on their food order receipt. Additionally, the tool can be used to motivate healthier purchases through targeted promotions. One can view a sample receipt at http://www.nutricate.com/industry/the-receipt.html. Compass Group will use these resources to raise consumers’ awareness regarding their nutrition and encourage healthy lifestyle changes. In addition, the tool will help increase loyalty and satisfaction through the use of dynamic couponing and gaming tools, such as bounceback coupons. For example, a juice purchase at breakfast may trigger an offer for a discounted “wellness” notated item for lunch, encouraging healthier choices with higher visit frequency.
Compass Group North America provides foodservice management to a variety of clients in the corporate, vending, healthcare, sports & entertainment, cultural and education market places, serving food to millions of people each day. Compass Group isn’t just providing their customers more choices; they’re going the extra mile in educating and motivating their customers to make healthier decisions.
“We are looking forward to continuing and expanding our relationship with Nutricate. With their customized nutrition messaging solution we hope to increase customer loyalty and satisfaction,” said Lisa McEuen, Senior Vice President, Business Excellence for Compass Group North America. “We hope to foster stronger relationships with our customers as they continue to see that their health is our priority.”
“We are excited to work with Compass Group to reach the employers, patients and students they serve,” said Molly Chester, Vice President of Business Development for Nutricate. “Nutricate’s solution has demonstrated impressive consumer engagement rates as well as increases in healthier dining choices.
About Compass Group North America
Based in Charlotte NC, Compass Group North America is the leading foodservice and support services company with more than $9 billion in revenues in 2008. With 388,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of ₤11 billion in the year to September 30, 2008. www.cgnad.com
About Nutricate Corporation
Nutricate is dedicated to leading the foodservice industry in the communication of reliable nutrition information and education. The company provides its clients with a cutting edge nutritional marketing and reporting system that empowers, educates, and builds trust and loyalty with their customers. Nutricate is headquartered in Santa Barbara, Calif. For more information, please visit www.nutricate.com or call (805) 879-1720.
Nutricate and the Nutricate Receipt are trademarks of Nutricate Corporation. All other trademarks are property of their respective owners.
Contacts
Compass Group North America: Sarah Hada, 704-328-1365, Sarah.Hada@compass-usa.com
Nutricate Corporation: Lacey J. Manning, Connect Public Relations, (801) 373-7888, laceym@connectpr.com
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